Portfolio

Creative direction/copywriting/project management

Hockinson School District

Newsletter/annual report:

HSD newsletter/annual report-page 1
The district uses its newsletters/annual reports to show local residents what their taxes are used for and to show what is happening in the district. I find and write the stories, take many of the photos and manage production of these publications. More are available on the district website.

Handout:

HSD levy quick facts-front
The school district superintendent needed a flier to share at levy information meetings. I envisioned a series of vertical photographs — half of which I shot — showing what levies pay for, and our designer delivered.

Mailer:

HSD levy guide-page 1
The school district needed a mailer explaining proposed levies and property taxes to voters. I worked with the district business manager and a designer to provide clear explanations.

Longview Public Schools

Teacher recognition/public outreach program:

I worked with the communication team at LPS to create this morale-boosting teacher recognition program — for which students nominate teachers who’ve made a difference in their lives. I wrote the communication plan and implemented it several times. Star Polishers won the Golden Achievement Award from the National School Public Relations Association in 2018.

Annual report:


When the new communications coordinator started last summer in Longview, he sketched out ideas for a brand-new look for this publication. He provided some of the interviews, and I wrote the copy, including the superintendent’s message, and worked with a professional photographer and designer to get him the look he envisioned. Earlier issues of Longview’s newsletters, which I also managed, wrote and provided some photos for, are available on the district website.

Websites/blogging/social media

Website redesign and management:

I worked with the school district to determine its website needs and wants, find an affordable vendor and work with tech staff to set up a new, user-friendly website. Among my accomplishments: creating brand-new menus and establishing liaisons who oversee and contribute to each school’s website.
I was on the communications team when Longview redid its website a few years ago. Although I am less involved now, the menu structures I created remain mostly in place.

Website/blog building and management:

I have been updating my website to promote Holy Yoga teaching and the publication of my soon-to-be-published memoir, in addition to sharing other interests. My recent blog posts have included meditations I use in my Holy Yoga classes.

Social media management:

I manage Hockinson’s Facebook and Twitter accounts, with some assistance from district staff.

News releases

These are a few examples of the news releases I’ve written over the past couple of years.

Miscellaneous projects

Video script

I worked with colleagues at Educational Service District 112 to create this video series demystifying education jargon and wrote the script for the Speakeasy video, in addition to videos on Magnet Schools and STEM/STEAM education. I also wrote a proposal to present our work at the National School Public Relations Association annual conference and co-presented there in 2018.

Book/essays

The Same Moon, a memoir, by Sarah Coomber business card
I created this business card in preparation for the upcoming publication of my memoir, The Same Moon.

Additional images

Business card

Holy Yoga at CPC business card
I created this business card to share when inviting people to participate in my Holy Yoga classes at Columbia Presbyterian Church.

Flier

Tell your story -- flier
Flier used at silent auction for the Gardner School of Arts & Sciences inviting bidders to have their story professionally written and turned into a keepsake. (The resulting story is here.)

Blog image

"Meditations" and photo of forested mountain lake
Image inviting website visitors to explore meditations from recent Holy Yoga classes at Columbia Presbyterian Church.